Just in case SEOs aren’t busy enough, Google is keeping us all on our toes with more core algorithm updates than ever. Just as we recovered from 2022’s Helpful Content Update, 2023 came in with a bang, giving us the February Product Reviews update and the March core update following closely behind. You can bet … Read more
![How to Write Product Descriptions [+Product Description Template]](https://static.semrush.com/blog/uploads/media/ce/36/ce36ba6217a053cf75cdacef9aaa20d0/857d0cc1b6b4df08a504b01c7905ab99/how-to-write-product-descriptions-sm.png)
You’ve developed a great product, built a fantastic website, and prepared your online store. But there’s one more crucial step in setting up your ecommerce business: writing engaging, informative, and persuasive product descriptions. Product descriptions are critical in guiding potential customers in their buying decisions. If done correctly, they increase sales, lower return rates, and … Read more
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Assistant dropped 17 features, some are now defaulting to Google Search. Google said you can ignore spammy links from AI-generaed content. Google updated its Google Ads … Read more
With the global ecommerce market set to cross $6.3 trillion in 2023, it is never a better time to launch an online business. Experts predict that 24% of all retail purchases will be online by 2026, which means more sales and greater profits for your business. However, with 4.36 million ecommerce sellers on Shopify alone, … Read more
Have you ever wondered why some web pages struggle to get noticed by search engines, even when you’re doing your best to use the right keywords? Well, you might be caught in the web of a sneaky SEO challenge called keyword cannibalization. But don’t worry – understanding and fixing it is simpler than it sounds! … Read more
Meta has been accused of running corporate ads next to content that sexualizes underage users. The allegations by Walmart, along with Tinder’s parent company Match Group, have been made public as part of a lawsuit filed by the New Mexico attorney general’s office last month. Why we care. Placing ads alongside ******* content poses a … Read more
YouTube presents a huge opportunity for marketers looking to connect with new audiences. So, it makes sense that you would want to ensure as much visibility there as possible. And YouTube search engine optimization (SEO) isn’t as complicated as you might think. In fact, if you already optimize your website for Google and other search … Read more
Get the week’s best marketing content We spent ~$80 to purchase five premium ChatGPT prompts and ran a blind test among the members of our marketing team to see if they were worth it. Long story short: They aren’t. The experiment Here’s what I did: I signed up for a service selling ChatGPT prompts and selected five … Read more
Today’s marketing landscape is a world of extremes. For every online business struggling to combat inflation and tightening wallets, there are countless others reporting record-breaking profits and unthinkable growth. Just one example: Our travel provider client, Shore Excursions Group. Thanks to the post-pandemic travel boom and a history of smart, strategic marketing choices, SEG’s profits … Read more
Key Points Brands have long understood authenticity as an important part of building consumer trust. As AI and technology rapidly evolve, consumers have become more skeptical of authentic content marketing as a strategy. Authentic content marketing must be reconceptualized in response to today’s empowered consumer era. At the close of 2023, Merriam-Webster awarded ‘authentic’ the … Read more
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