Content clusters, or topic clusters, can be a great tool to show Google you have authority on a specific topic. When done right, a content cluster strategy can get you a higher position in the search results and grow your business. But what is a content cluster, and how do you ensure you’re doing it … Read more
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google responded to complaints about garbage AI content in Google News. Bing Copilot Pro is coming to the mobile apps. Google course info might be going global. … Read more
Key Points Google’s Search Generative Experience (SGE) is a powerful example of an AI search engine and reveals where brand marketers need to go in order to keep up. SGE uses thousands of data points, pulled from live web pages, to create its sophisticated and valuable answers. Fortunately, brands can be part of the storytelling. … Read more
In the world of Generative Artificial Intelligence (AI), a new era of large language ****** has emerged with the remarkable capabilities. ChatGPT, Gemini, Bard and Copilot have made an impact in the way we interact with mobile device and web technologies. We will perform a comparative analysis to highlight the capabilities of each tool. … Read more
What Is Review Schema Markup? Review schema is a type of structured data markup that provides search engines like Google with details about reviews and ratings for products, recipes, movies, and more. Search engines may use this markup to display user reviews and ratings within search results. For example, the first waffle recipe shown in … Read more
LinkedIn has introduced sponsored articles, providing marketers with an additional tool that may contribute to enhancing brand awareness, increasing engagement, and driving lead generation. Why we care. As LinkedIn users will not have the hassle or inconvenience of having to leave the platform to read the sponsored content, this could result in higher engagement. How … Read more
Join us as we explore how to prove that SEO matters to resistant stakeholders and C-suite executives, along with ways to combat the external noise affecting the outlook on SEO efforts. Dan brings his experience as a leading SEO consultant for top companies to this exclusive interview. He and Loren navigate the complexities of the … Read more
Google Ads now provides a new “Getting Started” Performance Max guide, assisting advertisers with step-by-step instructions for building more effective campaigns. Additionally, the platform has updated various other guides to enhance the overall experience of creating, managing, and reporting on PMax campaigns using the Google Ads API, including: Asset Requirements. PMax reporting guide. Campaign-level conversion … Read more
404 page errors can frustrate users and cause them to leave your site. However, with some foresight, these errors can become an opportunity to provide help and encourage users to explore more of your website. This article covers best practices for crafting 404 pages, with real examples from over 50 brands. You’ll also find answers … Read more
I spotted a complaint where Google was showing a paid real estate listing in the Google News portal, not just the Google News search results. The issue was that the site that published the listing seems to have published it as a news article and the Google News filters didn’t filter it out, as it … Read more
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