Microsoft reported its strongest financial quarter to **** after becoming a $3 trillion company. Search and news advertising revenue increased 8% year on year, excluding traffic acquisition costs that Microsoft pays to publishers. However, despite the rise in search and news advertising revenue marks a slowdown in growth in comparison to the previous quarter’s 10% increase. … Read more
Alphabet Inc., Google’s parent company, reported record-breaking advertising revenue of $65.52 billion in the fourth quarter of 2023, year on year. A 12.7% gain in search revenue was accompanied by a strong increase in revenue for YouTube ads by 15.5%. Google’s advertising network was slightly down 2.1%, however, this was an improvement on the 2.6% … Read more
In this webinar, set aside the complexities of SEO and link building as experts reveal the secrets that catapulted Page One Power into a $10 million SEO business. This session is not just for SEO specialists but anyone seeking to unlock the secrets to substantial business growth in the dynamic SEO space. Key takeaways: Transform … Read more
Have you ever faced a situation where you made changes to your WordPress website, but the old version persisted even after refreshing the page? This is probably due to your site’s cache. The cache serves as temporary storage for your website’s files, and it holds onto static content or resources to enhance page loading speed … Read more
Google Analytics 4 introduced new instant support features to assist users in navigating the platform more effectively. Additionally, a set of new GA4 video tutorials was launched on YouTube, offering detailed guidance on extracting more meaningful insights from your website’s data. The additional support and guidance for navigating GA4 will prove particularly valuable for those … Read more
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google provides specific feedback on why a piece of content is not helpful. Google Ads is testing a new format. Bing is testing ads on the left … Read more
Google Trends is one of the most popular tools for brands to stay up to **** with what people are searching for online. The platform collects data around real-time search interest. It helps users better understand what people are looking for, when and where they’re looking from, and – crucially – why. Google Trends is … Read more
Google Shopping is a leading price comparison portal. When people want to compare products to find the best prices, a huge number of them go to Google Shopping. Retailers can grab the attention of these potential buyers by prominently featuring their products on Google Shopping. This is where product listing ads (PLAs) come in. Learn … Read more
Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI … Read more
Google AdMob is introducing Technical ad delivery to help publishers ensure that displayed ads adhere to regulations in the European Economic Area (EEA) and the United Kingdom (UK). Technical ad delivery will be available by the end of March (an exact **** was not confirmed). Why we care. Publishers that don’t fully comply with EU … Read more
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