As a marketer, the great mystery behind Google’s consistent algorithm updates can be both frustrating and intriguing at the same time. Google typically announces large algorithm updates in advance which, in turn, prompts discussion and speculation among SEOs and website owners. This can lead to misinformation, confusion, and false guidance. It’s crucial to pinpoint how … Read more
In this episode: How to work on SEO effectively with big organizations Working with both content and tech teams — and how to get them to actually execute Why understanding the HISTORY of a company, organization and website is important before giving recommendations What do you do if you get push back against SEO advice? … Read more
Now that the Google March 2023 broad core update is done rolling out, we wanted to take a deeper dive on how this core update differed from previous Google core updates. This update was indeed a big one, and caused a lot of ranking volatility across many verticals in the Google search results. March 2023 core update. … Read more
Several weeks ago, Google enabled the ability to export your Google Search Console data in bulk, automatically, to Google’s BigQuery. Now, Google announced that you can do this across multiple properties in Google Search Console into a single Google Cloud project. Google said on Twitter, “Following feedback from the community, today we’re updating bulk data … Read more
Reading Time: 3 minutes During the Semrush webinar on June 2nd, I provided some tips on how to identify unused CSS and JavaScript using Chrome’s developer tools. In case you missed it, check it out here. I thought I’d elaborate a little more on this topic, since it almost always comes up when reviewing site … Read more
What theories do we have so far on what Google changed with the May core update? This early into the rollout, all we can do is speculate however, as we’ll share at the end of this section, Google has given us very specific advice when it comes to recovering from core update hits. Several people … Read more
Google has announced a series of measures to provide up-to-**** and actionable information to help people and cities cope with rising temperatures due to climate change. These initiatives include new extreme heat alerts on Google Search, the expansion of the Tree Canopy tool for urban planning, and a $5 million investment in the World Resources … Read more
The first mobile phone call was made nearly 50 years ago, on April 3, 1973. It’s less clear when exactly in the early 2000s prognosticators first declared it was the “year of mobile,” which has since become an SEO punchline. Such is sometimes the case with big bets in technology, like Google Glass or Amazon’s … Read more
The Google March 2023 Broad Core update finished rolling out yesterday morning at about 10:30 am ET. It took 13 days to roll out, kicking off on March 15th at 10:30 am ET and completing on March 28th at 10:30 am ET. Please note that the website shows it started later in the day but … Read more
Internal and external links are what make the Internet navigable and they are both vital for good SEO. In this article, you’ll discover the difference between internal and external links, the benefits of each, how link juice gets transmitted via links, what the no-follow tag means, and when to use it. But first, let’s look … Read more