People who rushed to download the Microsoft Edge browser to try out the New Bing Chat experience – ironically – ended up using Google Search on Edge, according to new data from enterprise SEO platform BrightEdge. Why we care. We’re watching closely for any data indicating whether the New Bing is starting to chip away at … Read more
Episode #37 of the SEO Podcast by #SEOSLY features George Nguyen. I invite you to subscribe to the SEO Podcast by #SEOSLY to keep learning SEO with me and the SEO experts I interview. Follow SEO Podcast by #SEOSLY You can subscribe to the SEO Podcast by #SEOSLY on popular podcast platforms or check the … Read more
Measuring campaign success is critical now more than ever. Calculating the incremental lift and the resulting value that campaigns provide is a great way to assess the impact of your marketing tactics and improve the performance of channels and ROI. So, what is incrementally, and how do you measure campaign effectiveness using incrementality testing and … Read more
Search engine optimization is competitive. Hundreds of websites are vying for the attention of your target audience in the search rankings. The top position in Google for a non-branded search term will get approximately 43% of the search traffic that clicks through to a website. By position 10, you are lucky to get 3% of … Read more
April 4, 2023 | Posted by Darrell Mordecai There are times when you need to make a country-specific search on Google. What I mean is… Searching Google to see what the SERP looks like in a country different from the one you are in. For instance, if you are an SEO working on … Read more
Google My Business (GMB) is a free and easy-to-use tool for local businesses to manage their online presence across Google. This blog post is a great starting point to help you learn more about GMB, including how to set up your profile, verify it, and optimize your GMB listing. Whether you are a small restaurant … Read more
Healthcare organizations are addressing the need to innovate by adopting digital health platforms (DHPs). DHPs enable organizations to support the healthcare quintuple aim, which outlines the high-level goals of the industry: delivering better patient outcomes, reducing the cost of care, improving the patient experience, improving provider experiences, and health equity. Using Salesforce Health Cloud, we … Read more
As we move into web3 and metaverse marketing it is well worth investing in the expertise of a dedicated web3 digital agency. This new era of the internet brings with it incredible possibilities for businesses and brands to reach audiences in ways that really move the dial. But, what is metaverse marketing and why do … Read more
The staggering amount of global change in the past years has presented search marketers with an unrivaled amount of challenges… and opportunities. Customer expectations are sky-high, user experience is more important than ever before… and the critical rise of generative AI is changing the face of search marketing as we know it. Explore these and … Read more
Attention is everything for creating customers and brands that fail to capture the right kind of attention suffer the consequences. The problem begins with an outdated marketing funnel model. It’s exacerbated by fundamentally bad data and lack of investment in authentic, long-term customer connection. Additionally, consumer attention is only valuable if you reward it with … Read more