Millennials and Gen Zers are set to dominate B2B buying committees this year, so keeping up with them is a must. More than knowing the latest trends, we must continually assess: Where this target audience is. (What platforms are they on?) Where they are engaging with content. What type of material they are consuming. And … Read more
Google has launched the new perspectives feature, added an “about this author” section, globally rolled out “about this result” and made it easier to access “about this page” in the Google Search bar and search results. (1) After several months of testing perspectives and it appearing to go live on mobile featured snippets, Google has … Read more
Short-Form vs. Long-Form Content: What Do Search Engines Want? Which is better for ranking in search engines, long or short content? If you’ve been in the search game for more than a minute, you’ll have encountered that question. Seasoned search engine optimizers (SEOs) would be forgiven for rolling their eyes at this point. It’s a … Read more
Ignite Visibility recently surveyed over 120 marketing professionals about their present SEO and content marketing strategies and their outlook going into 2023. With 2022 being such a transformative year for SEO, the researchers at Ignite were curious to see where 2023 might take the world of digital marketing and paid media. Key takeaways from the … Read more
Microsoft Bing will soon be rolling out cleaner and nicer math result formatting. Mikhail Parakhin from Microsoft Bing said this is already out to 10% of users for all chat modes. Here is what the new formatting looks like: Here is what the old formatting looks like: Mikhail Parakhin posted this on Twitter and wrote, … Read more
In a fascinating burst of synchronicity, I was halfway finished with this blog when the news hit about Google’s digital marketing certification course mentioning keyword density and word count. Sigh. This is one of my rant-filled blog posts. You’ve been warned. Are you confused by all the SEO writing course options out there? That makes … Read more
There are almost around 300,000 property management businesses in the U.S. If you have a property management business, you may know the challenge of competing with other property management business. You know the challenge of finding qualified tenants who can pay their rent on time. That’s why a marketing strategy can help. It’s why you need property … Read more
OpenAI’s ChatGPT erupted into the market in November 2022, reaching 100 million users in just two months, making it the fastest application to reach that total ever. This smashed the prior record of nine months set by TikTok. Since then, other key announcements have followed: On Feb. 7, Microsoft announced the launch of the new … Read more
With all the talk about ChatGPT and other AI bots, did you know that there is an OpenAI ChatGPT bot and it respects the robots.txt protocol? So if you want, you can block OpenAI’s ChatGPT bot from crawling, indexing and using your content and data from your website. This will block the ChatGPT plugins specifically. … Read more
As a marketer, the great mystery behind Google’s consistent algorithm updates can be both frustrating and intriguing at the same time. Google typically announces large algorithm updates in advance which, in turn, prompts discussion and speculation among SEOs and website owners. This can lead to misinformation, confusion, and false guidance. It’s crucial to pinpoint how … Read more