Ready to grow your business online? Whether you’re trying to build brand awareness on social media or needing to drive more traffic from search engines, we’re here to help you connect with your audience and hit those strategic goals. Let’s Talk! Source link
Understanding the buyer’s journey, and optimizing it to maximize effectiveness, is one of the most important ways to: Create exceptional experiences Build trust Strategically connect with your audience The problem is: The traditional model makes major assumptions about human behavior that are outdated, and often, downright wrong. Due to the limitations and assumptions of the … Read more
Readers of a certain age will remember when Maverick, played by Tom Cruise, in Top Gun told Goose that it was time to“Buzz the Tower,” which meant the fighter pilots had to execute a low fly-by passing very close to the control tower at high speeds. The officer spilled his coffee over himself because of … Read more
If you had undeniable evidence that Domain Authority is irrelevant when it comes to the rankability of your organic content, what would you do differently as a marketer? If you could stop focusing on metrics that don’t matter for SEO, imagine how much more of your effort could be put into the one thing that … Read more
In December, the U.S. Department of Health and Human Services (HHS) issued a Bulletin about changes to the Health Insurance Portability and Accountability Act around the “Use of Online Tracking Technologies by HIPAA Covered Entities and Business Associates.” Throughout the month of December, Schema App partnered with our Healthcare clients to identify how these new … Read more
Google Analytics SEO Analytics Blog / Digital Marketing / Understanding and using the bounce rate in Google Analytics 4 If you’re feeling overwhelmed by the discussions surrounding bounce rate in GA4, you’re not alone. The constant back-and-forth about the relevance of the bounce rate can be confusing. But don’t worry, I’m here to clear up … Read more
Welcome to episode #73 of the SEO Newsletter by #SEOSLY! AI war is in full swing and you are probably fed up with AI news, so in this episode, I am only sharing SEO news with no mention of ChatGPT, Bard, Bing Bot, or AI in any form. Follow me to always stay up-to-**** with the world … Read more
Internal links not only create a path for search engine bots to follow on your site, they create a logical route for users, too. That is, if the internal links are deployed appropriately. Source link
Since ChatGPT is still causing storms all over the digital marketing industry (with as many people in favour as there are against this AI tech), we thought we’d take a look at one interesting aspect. Namely, will AI-generated content, like that produced by ChatGPT, be detected by Google? How ChatGPT works Okay, so we all … Read more
Microsoft has fixed a data loss issue within the Bing Webmaster Tools API that resulted in a week of missing data. That data has now been backfilled and restored and can now be accessed through the Bing Webmaster Tools API. The dates. The Bing Webmaster Tools API stopped showing data sometime after March 3. Glenn … Read more