LinkedIn is back up and running after a global outage prevented users from accessing their accounts. The technical glitch was impacting users globally, including the U.S. and UK, with more than 48,000 reports of issues via Downdetector. Why we care. If you were running ad campaigns on LinkedIn, expect a significant decrease in reach, engagement, … Read more
LinkedIn released a new guide detailing actionable steps and tactics you can take now to maximize campaign performance in the absence of third-party cookies. Amid regulatory changes and reduced identifiers, the playbook offers advice on how to meet the demand for personalized ad experiences in a cookieless world. Why we care. As the deprecation of … Read more
What Is LinkedIn Marketing? LinkedIn marketing is the act of using LinkedIn to promote your personal or professional brand, expand your network, grow exposure, and build trust. LinkedIn marketing takes on different forms when used for personal and business purposes. Both strategies aim to build a network and establish credibility, but their approaches and goals … Read more
LinkedIn launched a new solution for enhanced audience insights, making it easier to predict and improve potential campaign performance. With the platform’s new Media Planning API, you can use real-time data signals to assess the expected reach and frequency of campaigns before allocating any budget. Why we care. A clearer understanding of a campaign’s potential … Read more
LinkedIn is simplifying action tracking with a new tool called Website Actions. This new data layer enables B2B marketers using LinkedIn’s Insight Tag to set new conversions, build retargeting audiences and measure campaign impact without the need for additional tracking codes on your website. Why we care. It’s now easier to track and attribute website … Read more
LinkedIn will discontinue lookalike audiences on February 29. Why we care. Before March, advertisers must modify their audience targeting strategy, as they will no longer be able to create new lookalike audiences or edit existing ones. What are lookalike audiences? A lookalike audience allows your ads to reach new individuals who are likely interested in … Read more
LinkedIn has introduced sponsored articles, providing marketers with an additional tool that may contribute to enhancing brand awareness, increasing engagement, and driving lead generation. Why we care. As LinkedIn users will not have the hassle or inconvenience of having to leave the platform to read the sponsored content, this could result in higher engagement. How … Read more
In today’s digital age, LinkedIn has emerged as a critical platform for professionals and businesses alike. For individuals, it serves as a dynamic career development tool, while for businesses, it offers a unique opportunity to engage with a broad network of professionals, prospective clients, and industry leaders. LinkedIn’s relevance in the business landscape continues to … Read more
LinkedIn ad prices have soared due to a surge in demand reportedly driven by the advertiser boycott of X. Why we care. If you’re thinking about moving your ad spend away from platforms like X in 2024, LinkedIn could be a solid alternative to consider. Marketers are seeing good returns, but keep in mind it … Read more
Are you being prompted by LinkedIn to contribute to their “Collaborative Articles?” Do you see people with a “Top Voice” badge on their LinkedIn profile and wonder how they got all the fame and fortune? Yeah, so I’ve been testing LinkedIn’s Collaborative articles for a while. And I’m…not impressed. Plus, I just read some data … Read more
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