What is a Metrics Store? / Blogs / Perficient

What is a Metrics Store? / Blogs / Perficient

The Essence of a Metric Store: A metric store is a centralized repository designed explicitly for managing metrics definitions and data. Sitting snugly between your upstream data warehouses and downstream business applications, this innovative layer fundamentally transforms how metrics are handled. It’s a pivotal component in a headless BI architecture, enabling metrics to be defined … Read more

Google Ads no longer supports Store Sales Direct

Google Ads no longer supports Store Sales Direct

Google Ads has stopped supporting Store Sales Direct (SSD) as a standalone product. The update means that SSD conversion upload requests to the Google Ads API are also no longer supported. Why we care. Marketers must stay informed about updates in reporting data and sales measurements to maintain accurate reports. This ensures effective campaign optimization … Read more

Marketing analytics and generative AI: What’s in store for marketers

Marketing analytics and generative AI: What’s in store for marketers

Generative AI has emerged as a driving force in the marketing industry. We have already seen many use cases, from content creation to campaign optimization. It is also poised to revolutionize how we gain deeper insights into our marketing data. In this article, we’ll dive deep into how generative AI is reshaping marketing analytics and … Read more

7 ways to improve product descriptions in your online store

7 ways to improve product descriptions in your online store

Nowadays, it seems everyone and their mother have an online store. Platforms such as WooCommerce and Shopify make it easy to start one, so why not? But creating a shop doesn’t equal success. There are many moving parts before you can celebrate sale after sale. One of those is writing great product descriptions. Why improve … Read more

Google Search Tests Star Store Badge

Google Search Tests Star Store Badge

Google is testing replacing the “top quality store” badge with a “star store” badge in the search results. Previously it was a “Trusted Store” badge but that was replaced by the “top quality store” badge. This was spotted by Brodie Clark who posted some screenshots on Twitter: This is what it should show: I zoomed … Read more

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