If you’re devoting time and resources to SEO, you likely want to know whether those efforts are successful. That’s where SEO tracking comes in. It helps you determine the effects your optimizations are having. This article will break down how to track SEO performance. Including which metrics to track and the platforms that help you … Read more
Learn the pros & cons and the key differences between being an independent SEO consultant vs SEO specialist working for a company. This episode of the SEO Podcast focuses on comparing the roles of an SEO consultant and an SEO employee. We’ll explore the advantages and disadvantages of each, as well as their similarities and … Read more
1. Introduction The two most common types of data structures to be used in programming are arrays and sets. They may seem to be the same, but in terms of their properties and abilities there are distinct differences. To optimize their code and make it work better, developers need to understand these differences. We’ll be … Read more
When a user searches for “eco-friendly eating” on YouTube, how does YouTube determine which channels are relevant to this specific interest? In addition to considering various factors (including individual videos), YouTube looks at the broader theme of the channels in question. More specifically, it factors in YouTube channel keywords. In this post, we’ll explain how … Read more
For years now, Google has shown phone numbers on some search result snippets when Google thinks you want to call that store. We have screen captures of this from 2016 and 2014. But now Google is testing a new button that is more button-like. Khushal Bherwani posted a screenshot on X: This is the style … Read more
Jump into the new year with the biggest stories in SEO. This roundup covers AI, SEO heists, and big hints from Google about what’s coming next. First, you’ll review some recent data, analysis, and case studies. You’ll learn some new SGE insights, find out what tests revealed about removing meta descriptions, and learn whether the … Read more
It’s been a few months since the great SEO heist went viral online. You probably have heard all about it already. But what you need to learn is the untold story. Because that changes everything. SEO robbery in broad daylight I’m not going over old ground here, but in case you missed it, here are … Read more
Google’s flexible sampling solution that replaced the first-click-free solution for gated, subscription or paywalled content launched in 2017. Since then, many publishers use the paywall structured data to communicate to Google the full content that is behind the content gate. Some are calling this solution “leaky” in which Google responded saying it is not. Ryan … Read more
Google News now lets you filter news by publisher for a specific news search query. I think it works the same way as a site command, which Google News has supported for at least 17 years now, but now there is a button that shows some relevant publishers for the topic. If you search for … Read more
For the past few weeks Google has been testing out a new local search box titled “Nearby events and deals.” This box contains links to local stores and places that have events and/or deals in the area. I first spotted this via Saad AK on X who posted about this on Janaury 1st with a … Read more
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