Google announced a Merchant Center processing update designed to help brands offer customers more precise estimated delivery times. Starting April 9, Google will leverage the minimum and maximum attributes for processing time within your product data for both Shopping ads and free listings. Why we care. The timing of deliveries plays a crucial role in … Read more
Google Ads will update its unacceptable business practices portion of the misrepresentation policy in March 2024. The update says you cannot entice “users to part with money or information by impersonating or falsely implying affiliation with or endorsement by a public figure, brand, or organization.” If you advertise in France, you have an extra month … Read more
What will the rest of 2024 bring for small businesses? In this guide, we’re covering 10 of the hottest small business trends you should keep an eye on. They focus on different aspects of business—from digital marketing to workforce management. Let’s get started. 1. More Consumers Will Involve Sustainability in Purchasing Decisions Consumers are growing … Read more
Four in five social media influencers do not disclose paid content, according to a new report by the European Commission. Why we care. If an influencer doesn’t clearly say that a post is an advertisement, they’re not just violating advertising guidelines, but both the influencer and the brand they’re promoting could be breaking the law. … Read more
Google Search seems to be testing a new search bar design on mobile search. The bar shows the images, videos, news, shopping, maps, etc buttons but with a light blue background color, as a curved button. I noticed it on Friday and then again on Saturday, when signed into Google.com on mobile Safari on iOS. … Read more
Local has evolved from listings management to real experience and engagement. Today, consumers are looking for more personalized experiences and relevant conversations across all touch points. The behavior of a local consumer is changing rapidly in the world of AI-powered search. Based on the searcher’s intent, search engines strive to surface results that will meet … Read more
A week ago we wrote about the timing it takes to recover from a Google helpful content update. Then on Friday, Danny Sullivan, Google’s Search Liaison, added more clarity on the fastest time a site can possibly recover after being negatively impacted by the helpful content update. In short, it still can take several months … Read more
How can you prove to your boss, client, or other stakeholders that you’re not wasting your time with your SEO efforts? The best way is to share regular SEO reports with them that track the performance of your SEO campaign. SEO reporting mixes insights, actions, data, strategy, and communication all into one document. It sounds … Read more
Google Merchant Center has clarified that if you use AI-generated images within your Merchant Center feed you must indicate that the image was created using generative AI. Google posted, “If you’re using AI-generated images in Merchant Center, Google requires that you preserve any metadata tags which indicate that the image was created using generative AI … Read more
Google seems to have rolled out the Shop with Google AI feature to some users after announcing it back in November. I cannot see it unless I am logged into my personal Gmail account which is opted into SGE, on the Google Search app on iOS. I spotted this via (the one and only) Shameem … Read more
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