Google Ads now will use colors, like yellow and red background highlights, for the “limited by budget” status column. I assume a yellow indicator color is not as limited as a red indicator color. This was spotted by Thomas Eccel who posted this on LinkedIn with this branded screenshot: Thomas added: đź”´ Red: color of … Read more
What Is Psychographic Segmentation? Psychographic segmentation in marketing is a form of market segmentation where you group consumers into segments based on criteria. Like consumers’ personalities, interests, and social statuses. Why Is Psychographic Segmentation Useful? Psychographic market segmentation helps you create detailed buyer personas (a fictional profile of your ideal customer). And gives you a … Read more
BuzzFeed was one of the first major publishers to adopt heavy AI publishing. They drew scrutiny when a litany was plagiarized, copy-and-pasted, factually incorrect, awkward and simply poorly written. Most recently, they’ve resorted to shutting down entire business units because of their inability to compete. Sports Illustrated, also an early adopter, suffered from similar issues … Read more
Google Analytics seems to have added a new default Google Ads report to the performance reporting section. This is if you have linked your Google Analytics 4 profile with your Google Ads account. This was spotted by Thomas Eccel who just posted about this on X. He wrote, “Just spotted the “Google Ads” Report in … Read more
Selecting the right digital marketing agency partner is key for businesses aiming to drive results and scale efficiently. With countless agencies vying for attention, marketers must ask the right questions to ensure they make the best choice for their company’s needs. Although I’ve owned an agency for seven years, most of my career was spent … Read more
Google Search may have a bug in the European regions with hotel listings being hijacked by spammy sites. Google will show TripAdvisor, Hotels.com, Booking.com and other legit sites in its search results but when you click on those listings, you’re taken to a different site, a spammy site. It is hard for me to replicate … Read more
What Is a Content Workflow? A content workflow is the sequence of activities involved in creating content from start to finish. For example, here’s the content workflow for creating an article: Determining the content’s intent Performing keyword research Researching article topics Preparing the content brief Writing the draft Editing the draft Publishing the finished page … Read more
Learning SEO doesn’t have to break the bank. There are plenty of quality free SEO courses teaching everything from the basics to keyword research to link building. Here are ten that won’t cost a dime. 1. SEO Course for Beginners Course provider: Ahrefs Duration: 2 hours Instructor(s): Sam Oh Level: Beginner Link: SEO Course for Beginners What you’ll … Read more
Google has dropped the “more places,” “view all” and links to see more local results from the local pack, the places box, in the Google Search results. This happened last ***** around 5 pm ET, and I thought it was a bug, but so far, Google has not yet fixed the issue. Joy Hawkins first … Read more
The Value of YouTube in 2024 Whether you have a channel or are running paid ads, YouTube has become the place to be for building brand awareness, connecting with users, and growing sales. With 2.49 billion monthly logged-in users, YouTube is the second-most popular social media channel. From 2022 to 2023, its global advertising revenues … Read more
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