TF-IDF is a statistical method commonly used in information retrieval and natural language processing. It’s an important concept for understanding how search engines analyze web content and identify key terms that can be associated with search queries. Here’s what you need to know about it. What Is Term Frequency-Inverse Document Frequency (TF-IDF)? Term frequency-inverse document … Read more
What Are Unnatural Links? Inbound or outbound website links that have the sole purpose of improving a site’s organic search rankings are called unnatural links. Purchased, exchanged, or created links may—intentionally or unintentionally—deceive search engines into believing a website has more authority than it actually does. Such links don’t add value to site visitors. Because … Read more
Shopify, WooCommerce, and other platforms allow you to set up an online store within hours—that’s the easy part. The challenge lies in knowing how to increase ecommerce sales. A good starting point is to research your audience so you can deliver personalized shopping experiences they ****. Then, optimize your website for search engines and leverage … Read more
Brands and businesses must balance optimizing their online presence through SEO with providing an excellent customer experience. This raises the question – can SEO redefine client experience, or does it risk overshadowing other important elements of the customer journey? While SEO is key for visibility and accessibility, companies must be careful not to prioritize it … Read more
Google Ads will soon support showing the Search Partner Network in the Performance Max Placement report. This means Google will show you which sites your PMax ads are running on – which is a first. Google posted the update in this help document saying, “Starting in March, 2024: The Performance Max Placement report will support … Read more
Toxic backlinks are links that some SEO tools say could hurt your website’s Google rankings. The implication is that you should disavow them to keep your site safe. But there’s some disagreement and confusion among SEOs as to whether “toxic” links are actually a thing and what, if anything, you should do about them. If you believe … Read more
Google’s John Mueller said on Reddit that disallowing URLs with UTM parameters in them won’t help you to improve crawling or rating with Google Search. He added that a site should try to keep its internal URLs clean and consistent, but over time, the canonical tags should help with external links that carry UTM parameters … Read more
Google’s popular gtag.js library makes collecting data for Google Analytics 4 and Google Ads straightforward. However, it also ties you into Google’s ecosystem. You lose control and flexibility when tracking data. Enter walkerOS. This new open-source tracking library from ElbWalker aims to give you customizable control back. It lets you send data wherever you want, … Read more
A week ago, I had several people notify me that the news tab in Google Search was missing. I checked using multiple browsers and devices and I saw the news tab, so I thought it was a quick bug that was resolved. Then, days later, Nieman Labs reported that Google tested removing the news tab, … Read more
What Is Keyword Research? Keyword research is the process of finding and analyzing what relevant audiences search for in search engines like Google. So you can create content that’s more likely to rank highly in search results. It’s a crucial part of any search engine optimization (SEO) strategy. And a helpful step to take whenever … Read more
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