In the cut-throat world of digital marketing, everyone’s chasing that elusive ROI. And when it comes to marketing tools, content marketing often steals the spotlight. But here’s the thing: to make content work for your bottom line, you’ve got to align your strategies with your revenue goals. Let’s explore how to craft content that grabs … Read more
Bing is testing showing what Google calls from sources across the web in its Bing Search results. Bing shows a listing of the various options based on your query and says it was “generated using AI.” Here is a screenshot of this from Khushal Bherwani as he posted on X: Here is the Google version … Read more
Bing is testing removing the cache link from its search results. This is something Google tested for a few months prior to officially dropping the cache link from its search results back in January. Now Microsoft is making the same move with its search engine, Bing. Here is what I see (notice now arrow down … Read more
As an agency, consultant or in-house provider, delivering quality is a top priority. But what exactly defines a “quality” SEO service? Is it solely about achieving results? Or are there other important factors to consider? This checklist outlines key elements to assess and improve the quality of your SEO services. Does price impact your service … Read more
Google’s John Mueller recommended that you do not disallow your internal footer links. A Reddit thread asked, “Should I disallow some pages that are in footer?” John replied, “If you do this, future-you will be annoyed by the problems current-you is creating.” Google has often said not to nofollow internal links, calling PageRank sculting a … Read more
Google is testing a sticky sponsored label in the Google Search results as you scroll down the search results and scroll past various Google Ads. The sponsored labels disappear as you get to the organic/free listings and then reappear when you go back to those Google Ads. This was spotted by Gagan Ghotra who posted … Read more
Over the years, search engines have encouraged businesses to improve the mobile experience on their websites. Today, all websites should be mobile-first. Google prioritizes the mobile versions of websites when indexing them for mobile and desktop. Mobile has gone from a good idea to a best practice to a default assumption. If your website isn’t … Read more
Today is the total solar eclipse and while we know about the neat Google Search solar eclipse easter egg, today, Google has a special Doodle for the total eclipse of 2024. The Doodle is made up of the Google logo sitting on the lawn, wearing solar eclipse glasses and it goes from light, to dark, … Read more
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