Google Search is testing horizontal lines under the sitelinks and the people also ask elements in the search results. This is a long horizontal line that goes across the while search result snippet. Google is also testing this darker line for featured snippets. Also, Google is testing rounded sitelink buttons. This was spotted by both … Read more
Have you ever come across a short video that breaks down a complex product or idea into bite-sized, easy-to-digest pieces? That, my friend, is an explainer video. These nifty little creations are like movie trailers for your brand, product, or service—they’re versatile, engaging, and can pack a punch in just a minute or two. But … Read more
Google Ads announced that Demand Gen campaigns are getting generative AI tools to create image assets. This is rolling out to advertisers around the world in English with more languages to come later this year, Google said. Google said this AI tool creates “stunning, high-quality image assets in just a few steps using prompts provided … Read more
Google Search Console has a new security feature under user and permission management to help you manage your unused ownership tokens. Basically, it helps you manage who has permissions to your Search Console profiles and who should not, maybe some legacy verifications. Here is a screenshot of the new unused ownership tokens screen, hopefully when … Read more
Google Maps will soon stop supporting drafting reviews for local business listings and Google Business Profiles. Google said that starting July 16, 2024, review drafts will no longer be supported. Google added that all the existing drafts will be removed from your account and Google Maps and you will be unable to save new drafts … Read more
Google Discover is an especially important source of organic traffic for publishers. This personalized feed, available within Google’s mobile app and mobile search homepage, offers users an engaging experience by recommending relevant content, even before they know exactly what they want to search for. Google Discover is one of the fastest-growing sources of traffic for … Read more
I know we just reported on more volatility this Monday, possibly related to the Google March 2024 core update, but we are seeing even more volatility over the past 24 hours related to this update. This volatility shows deepening movement for those who were hit, which is incredibly sad in many cases. I am seeing … Read more
The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. Understanding key events in GA4 On March 21, I … Read more
Imagine being able to identify where your potential customers are, targeting and engaging them effectively, and driving business growth with optimized spending. That’s the advantage of using a digital advertising platform to help your audience convert. In this article, you’ll learn about the top online advertising platforms’ unique features. Plus which platform to choose to … Read more
Don’t treat your content passively. To get the most out of the resources you put into creating content, you have to share it. The right sharing strategy can boost your content’s effectiveness and engage with users it might not otherwise reach. However, each platform is increasingly focused on keeping users within its specific ecosystem, so … Read more
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