The U.S. House of Representatives approved a bill requiring ByteDance, the owner of TikTok, to sell the platform or else face a total ban in America. Under the new legislation, ByteDance has a six-month ultimatum to divest its controlling stake in TikTok, or else it will lose its 150 million users in the States. Why … Read more
TikTok updated its Effect Creator Rewards program to improve monetization opportunities for current members and expand access to creators in new markets. By extending the program to 33 additional markets and lowering eligibility criteria, TikTok aims to engage more creators in the initiative. Why we care. The Effect Creator Rewards program serves as an additional … Read more
TikTok is reportedly developing a new still image app to compete with Instagram. Eagle-eyed observers have spotted new references to “TikTok Photos” within the back-end code of the app. The code appears to suggest that TikTok users will soon start receiving prompts, encouraging them to share still images in the new app to “reach like-minded … Read more
Joe Biden said he would sign legislation banning TikTok in the U.S. The House of Representatives will vote this week on a legislation giving TikTok’s owner, China’s ByteDance, six months to divest the app. If ByteDance doesn’t comply, TikTok might face a complete ban in the U.S., affecting its 150 million users. When asked by … Read more
TikTok accused U.S. Senators of staging a “predetermined” vote to ban the platform in the United States. Next week, the U.S. House of Representatives will vote on legislation that gives TikTok’s owner, China’s ByteDance, six months to divest the app. If it doesn’t, TikTok could be completely banned in the United States, losing its 150 … Read more
February was an eventful month for Google, as they officially announced partnerships with internet juggernauts Reddit and Pinterest. Google Ads users can now run ads on Pinterest, which opens up a new range of possibilities for marketers running paid ads through Google. The partnership with Reddit focuses more on improving the quality and convenience of … Read more
While TikTok has been the go-to platform for short-form video content, recent data from Emplifi’s 2024 Social Media Benchmarks report shows its engagement is on the decline. According to the analysis, TikTok’s engagement rate has dropped by 26% since early 2022. In contrast, Instagram Reels appear to be on the rise, with brands posting nearly … Read more
TikTok is facing renewed calls for a potential ban in America by U.S. Senators. A bipartisan group of lawmakers is proposing a law that would force ByteDance, TikTok’s owner, to divest the app within the next six months. If not, TikTok risks losing its user base of 150 million people in the United States. The … Read more
TikTok is encouraging creators to post more high-quality content by expanding its incentives, including: Allowing all creators to offer subscription packages. Bringing its Creativity Program out of beta. Upgrading its Creator Academy. Why we care. Encouraging creators to share lengthier videos not only expands advertising opportunities for brands but also enhances engagement. Higher-quality content tends … Read more
TikTok launched a new Data Portability API as part of its efforts to comply with the Digital Markets Act, which is being rolled out this week. This feature gives users on the platform the option to choose how their data is handled between the platform and third-party apps. It aligns with TikTok’s ongoing efforts to … Read more
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