Google is testing new specialty search buttons to access search by image, translate, homework, and song. The Google App currently has this slider to access these search features but now Google is testing four colorful icons that can be tapped without swiping to see the options. This was spotted by @AssembleDebug on X who wrote, … Read more
Google has been slowly changing how it talks about ranking algorithms. Although Google hasn’t said anything actually new to sharp-eyed industry watchers, it is important to shine a light on what has been subtly said, formalize it and apply it to digital marketing. Information satisfaction and helpful people-first content The core concept we should be … Read more
A couple of months ago, we caught Google testing Google Ads Solutions under the tools, bulk actions section. Well, now, Google officially announced it on its Google Ads developer blog. Google said, “With Solutions, you can quickly and easily generate reports that show you how your campaigns are performing against your business goals, automate simple … Read more
In the old days, humans had to identify sources, summarize the work and search for common meaning. Today, robots do the heavy lifting and you, the human, are left to do the creative work of prompting and interpreting the output for the rest of us. My tagline for the foreseeable future is: “I’m human. I’m … Read more
Microsoft announced that Performance Max campaigns are available globally on Microsoft Advertising today, March 5th. So now any advertiser can start using PMax campaigns. Performance Max campaigns are designed to find and convert more customers across the entire network. We do this in real-time by pairing the right creative assets with the right targeting parameters … Read more
It took an extra five days but now websites built and hosted on Google Business Profiles are now being redirected to the Business Profile listing on Google Maps. Google announced in January that it will be shutting down Business Profile websites on March 1, 2024. Google updated its help page this morning to say, “As … Read more
Microsoft is adding new copilot settings to Bing Search. These settings let you define if you want Copilot to show responses on the search results page and if you want to scroll up to see Copilot. I personally do not yet see this setting but Frank Sandtmann spotted it and posted a screenshot on Mastodon: … Read more
Updated: March 5, 2024. An in-depth and highly sarcastic guide to AI content creation for SEO purposes. Using AI tools like ChatGPT, Claude, or Gemini to create content for SEO is very tempting. I’m pretty sure that when ChatGPT first came out, almost everyone thought they got superpowers and could create content on a massive … Read more
What’s the first thing you notice on this SERP listing? Source link
Google’s Core Web Vitals have been a ranking signal since 2021 when Google introduced three metrics to measure the quality of user experiences on a website. Real user monitoring data can tell you how well you do on Core Web Vitals and what you can do to improve them. This applies especially to the new … Read more
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