Google has announced a significant update to its search algorithms and policies to tackle spammy and low-quality content on its search engine. The March 2024 Core Update, which the company says is more extensive than its usual core updates, is now rolling out. This update includes algorithm changes to improve the quality of search results … Read more
Google is unleashing multiple measures aimed at improving the quality of its search results beginning today. Google is releasing the March 2024 core update and a number of spam updates (aka March 2024 spam update). The company also incorporated its helpful content system into into the overall core ranking system. In addition, Google announced several … Read more
Here at Yoast, we want to ensure your carefully-crafted content is well-received by the widest possible audience. Yoast SEO 22.2 brings more enhancements to our inclusive language analysis feature. You can expect to see more accurate keyphrase recognition, to ensure your keyphrase strategy is spot on every time! Additionally, we’ve introduced fresh translation enhancements for … Read more
Google Ads is investigating reports of an issue impacting AdMob. Users experiencing this problem are unable to create and publish new messages within the platform’s privacy and messaging area. Why we care. If you’re seeing error messages when creating and publishing new messages in AdMob, be assured that the issue lies on Google’s end, not yours, … Read more
News flash: link-building strategies are still crucial for SEO, especially for Google campaigns. This rings true even in the age of zero click searches and generative AI. Despite a rapidly changing search landscape, generating backlinks remains a surefire way to boost your online visibility and outrank competitors. How do we know? Research has found that … Read more
Google announced several upcoming changes aimed at ensuring compliance with the European Union’s Digital Markets Act (DMA), which is set to take effect this week. Why we care. New rules coming into effect may impact businesses, particularly with adjustments to Google SERPs potentially leading to reduced traffic for direct suppliers such as hotels and restaurants. … Read more
5 Ways to Outperform Your Competition by Leveraging the Future of Search 04 Mar 2024|5 MIN READ The search landscape is currently undergoing a monumental transformation. There has been a substantial technological shift in the past 18 months, driven by advancements in artificial intelligence, notably Generative AI, which has changed search behaviour. This presents both … Read more
Vetted.ai is one of many AI chatbots that are gaining traction in Google search. It’s not much, maybe 10,000 monthly visits, but Google found the site to be the best result for ~100 keywords. Trend: growing. Organic traffic and top 3 keywords for vetted.ai (Image Credit: Kevin Indig) A click on one of Vetted AI’s … Read more
Google has updated the Google StoreBot user agent to use a placeholder version of Chrome. So instead of it using a specific Chrome version, it now can use a dynamic version of the Chrome version. The new user agent shows the desktop user agent as Chrome/W.X.Y.Z and no longer Chrome/79.0.3945.88 The new user agent shows … Read more
Yesterday we reported that despite Google saying they would shutdown and redirect the Google Business Profile websites on March 1st – they were still working. Well, as of this morning, March 5, 2024, these websites no longer work. Instead, as Google promised, they are redirecting to the Google Business Profile on Google Maps. This is … Read more
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