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Mark Traphagen Mark Traphagen is Vice President of Product Marketing and Training for seoClarity. His previous careers as a salesman and then a teacher were excellent preparations for what he does now. Mark’s deep dive into online marketing began about 14 years ago when he was tasked with turning around a failing independent bookstore. He … Read more
SEO or search engine optimization is arguably the best organic strategy to promote a business or person through a website. It is a digital marketing approach that enhances a website to effectively get it to the top positions of search engine result pages. It helps increase the website’s traffic and improves brand awareness. When looking … Read more
Daria Ahieiva Blog editor at Serpstat From overseeing the day-to-day activities of teams to implementing effective processes and procedures, operations management is an integral part of any agency’s success. However, building operational processes across a large team can often be challenging. That’s why we’re delighted to have Taylor Murchison, a veteran digital marketing and operations … Read more
Revolutionizing Digital Marketing with ChatGPT, BERT, and Bing As artificial intelligence (AI) continues to advance, it rapidly changes the landscape of various industries, including digital marketing and search engine optimization (SEO). With the emergence of powerful AI technologies such as OpenAI’s ChatGPT, Google’s BERT, and Microsoft’s Bing, the future of SEO has never been more … Read more
March 1, 2022 | Posted by The In Search SEO Podcast Customer data is one of your most valuable metrics. Because… The goal of SEO is to generate sales. And… Speaking to actual customers is the best way to work out how to get more sales. What’s more, most SEOs start the SEO … Read more
Search engine optimization (SEO) has become an important part of digital marketing. Companies are now paying close attention to SEO for its impact on their digital growth. It is especially considered a key element in generating organic conversions. This is the major benefit of SEO that gives it a huge edge over other processes. Now, … Read more
May 17, 2022 | Posted by The In Search SEO Podcast Do you work in an industry that’s heavily restricted in terms of what you’re able to do from an SEO perspective? That’s precisely the challenge that my guest today faces. He is a contributor for Search Engine Land and Search Engine Watch, … Read more
If you want to grow an agency (or your freelance portfolio), you need to get good at selling SEO. It doesn’t matter how good you are at keyword research, ranking sites & building backlinks, if you can’t get the clients in the first place. SEO isn’t the easiest thing to sell, either. There’s often misconceptions … Read more
Although we’re only a few months into 2023, the pace at which we’re receiving industry updates is unlike anything we’ve experienced. Source link
Searching for ways to improve your local visibility online? Creating a strategy for local SEO can be slightly different from the standard digital marketing methods many online businesses use. In this post, we will guide you through 8 effective strategies you can use to build local brand awareness online and reach customers. The goal of … Read more
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