For the past several months Google Image search has been showing a notice for some meme related queries. The notice reads, “Memes about groups of people might be disturbing or hurtful.” It comes up for many queries and again is not new, it has been around for several months. Here is an example: I think … Read more
According to Google’s policies, order delivery “providers are required to remove third-party links from a profile within 5 business days of a request from a business.” But Uber Eats is telling some businesses that they are unable to remove the Uber Eats button from their Google Business Profiles listings at this time. Google writes: Providers … Read more
If you’re looking to automate boring SEO tasks or create custom SEO reporting dashboards, APIs can be a major time-saver. So, I asked our team for recommendations for a well-balanced SEO API stack that covers everything you’ll likely ever need. I’m excited to share this list with you, so let’s get straight to it. 1. Ahrefs API: … Read more
If your business isn’t building quality backlinks, you’re not increasing prominence. If you’re not increasing prominence, you’re missing one of the fundamental criteria to rank higher in the search engine results pages (SERPs). As Google shares, prominence is based on “information that Google has about a business, from across the web, like links, articles, and … Read more
NBA star basketball player LeBron James famously declared, “I’m not a point guard, shooting guard, small forward, or power forward. I’m a basketball player.” This sentiment reflects a trend towards versatility in a sport. These are position-less players. Position-less was displayed by Jauan Jennings of the San Francisco 49ers in the 2024 Super Bowl. Jennings … Read more
As an SEO professional, you’re familiar with the constant balancing act. Optimizing for ever-changing search engine algorithms, conducting keyword research, analyzing content, and outpacing your competition isn’t a walk in the park. That’s why a solid, data-driven SEO plan isn’t just a nice thing—it’s a must. Thanks to advancements in AI, crafting SEO strategies has … Read more
Understanding your target customer is the foundation of an effective marketing strategy. Segmenting customers by their psychographic characteristics—such as lifestyle, personality, and beliefs—helps you create more personalized messaging. One that speaks directly to buyer wants, needs, and expectations. In this article, we’ll cover the ins and outs of psychographic market segmentation and explore different ways … Read more
Business-to-business (B2B) ecommerce transactions have surged in the last few years. This rise in B2B ecommerce sales has prompted the rapid growth of platforms to facilitate online trade. Choosing the best B2B ecommerce platform is vital for companies aiming to streamline operations and enhance their online presence. Let’s explore some of the top platforms on … Read more
ChatGPT has been a game-changer, but it’s not the only player in the AI field. The world of large language ****** (LLMs) is vast and varied, each offering unique features and advantages. Whether you’re after affordability, specific functionalities, or just exploring, there’s an LLM out there for you. We’ve tested and used many of these … Read more
It’s been over two weeks since Google’s March 2024 core update rolled out – and it’s one of the most significant updates I have seen to ****. It’s currently sweeping the web in the same way we saw Panda and Penguin updates do more than ten years ago, and all the forums agree: this update … Read more
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