Google announced changes to Google Analytics to help the conversion metrics match across Google Ads and Google Analytics. Google will rename legacy conversion to key events, and there are new cross-channel conversion performance reporting beyond Google Ads will be added to the Advertising workspace in GA4. Google said, “key events in Google Analytics that will … Read more
Elevate your digital marketing skills in 2024 with our top 25 course picks. Whether you want to nail down SEO basics or explore the latest in generative AI, there’s a little something for anyone—no matter your experience level. Dive in to find the best digital marketing courses that support your learning and development: SEO Courses … Read more
With the rise of AI-generated content, Google is cracking down on low-quality, auto-generated copy in favor of high-quality, human-written content from real experts. This creates an opportunity for local businesses to stand out by producing authentic, helpful information that resonates with their audience and builds trust. This article covers strategies for creating localized business content … Read more
As you know, the September 2023 helpful content update was brutal to many small site owners, bloggers, SEOs and others. Some of these folks were desperately waiting for a recovery and were hopeful that this March 2024 core update (which is still rolling out) would result in a recovery. But it does not appear that … Read more
What Is Smart Bidding in Google Ads? Smart Bidding refers to AI-based bidding strategies in Google Ads. Traditional bidding methods rely on manually adjusting bids. But Smart Bidding’s machine learning algorithms automatically adjust your ad spend and placement based on historical data, real-time data, and your goals. The result? You get the most conversions or … Read more
Whether you call it AI, automation, machine learning or similar terms, PPC ad platforms are embracing and standardizing it. This is particularly true across Meta platforms. With its recent rebranding of automated ad products under the Advantage and Advantage+ suite of tools, Meta is encouraging advertisers to turn over the keys to AI in almost … Read more
This week we covered that the Google March 2024 spam update is done rolling out. Google says to wait for the March 2024 core update to be done before making changes. Google will collect feedback after the core and spam updates are done. We have yet to see any September 2023 helpful content recoveries, but … Read more
A Contact Us page is a vital component of a brand’s website. It’s one of the few ways available for potential customers to have a direct line of communication with a business – all without leaving the site. Not only is a Contact Us page great for capturing leads, but it’s also an efficient tool … Read more
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What Is SEO Traffic? SEO traffic is the number of visitors who come to your website from organic search results. Organic search results are the webpages that appear on search engines like Google that are not paid ads. SEO traffic, also known as organic traffic, is important because it’s often made up of your target … Read more
Have you ever wondered who’s talking about your website? Discovering who links to your website can provide valuable insights into your online presence and help you understand the impact of your content. But here’s the million-dollar question: how do you uncover these invisible threads connecting your website to the broader web? In this post, we’ll … Read more
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