Google publishes Performance Max developer guide

Google publishes Performance Max developer guide

Google released a dedicated guide for developers called the Performance Max developer guide. The document is aimed at helping developers access the necessary information to build PMax integrations more easily. Why we care. For developers working on PMax integration, this guide consolidates all necessary information into one convenient location. Additional improvements. Google Ads also announced … Read more

Google starts testing AI overviews from SGE in main Google search interface

Google starts testing AI overviews from SGE in main Google search interface

Google is now testing AI overviews in the main Google Search results, even if you have not opted into the Google Search Generative Experience labs feature. Google said this is an experience on a “subset of queries, on a small percentage of search traffic in the U.S.,” a Google spokesperson told Search Engine Land. In … Read more

Generative Engine Optimization: Is this the Death of SEO? – Linkody

Generative Engine Optimization: Is this the Death of SEO? – Linkody

For the longest time, Google has held the crown as the go-to search engine for every query that people might have.  Google’s overarching popularity gave birth to search engine optimization, a process by which web owners can compete and rank their pages for a given search query. But with the advent of generative AI and … Read more

What Is Sentiment Analysis Marketing? Tips, Tools, and Techniques

What Is Sentiment Analysis Marketing? Tips, Tools, and Techniques

Do you really know how your customers feel about your brand? And how can you use that insight to improve your marketing campaigns? The answer: sentiment analysis marketing. In this guide, we’ll explain how to use sentiment analysis in marketing. And how it can benefit your business. Sentiment Analysis Definition Sentiment analysis, or opinion mining, … Read more

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