App store optimization (ASO) is a bit of a mystery for many SEOs. So, let’s start with the basics. While SEO is geared toward improving website rankings on search engines like Google, ASO focuses on optimizing mobile apps for stronger visibility and performance within the Apple App Store and Google Play Store. But there’s a … Read more
Google’s Search Liaison, Danny Sullivan, was asked about if a business should always have a website and if so, should they also have a blog. Sullivan replied that he believes all businesses should have at least a basic website, but when it comes to a blog, that depends on what they have to say on … Read more
What Is a Google Ads Bid? A Google Ads bid is the amount you’re willing to pay for a click on your ad. This bid plays a crucial role in determining where your ad appears on the page (also known as its placement). Better ad placement can significantly influence how your ad performs. This can … Read more
Your “pretty good” rankings look pretty good. Except they’re not. At least, not when you dig beneath the surface a bit. You’ll quickly realize that the “pretty good” ranking is actually more of a mirage, an oasis in a sea of fierce competition that means you’ll unlikely, if ever, get to drink from the firehose … Read more
Yesterday we reported Google is testing products and products sites in the search bar tab in the European regions. Today, Google is testing places and places sites in the search bar tab in the European regions. Here is a screenshot of the search bar from Frank Standtmann on Mastodon who wrote, “Google seems to be … Read more
What Is a Business Growth Strategy? A business growth strategy is a plan of action that enables a business to achieve its goals—usually increasing revenue, profits, and market share. It involves identifying key opportunities. Like enhancing your product line, reaching new markets, or investing in relevant marketing channels. Whether you’re a startup or an established … Read more
Google added new details about how to reference or link a specific 3D model to a specific product using product structured data. The new code samples are in the Google product structured data documentation. The 3D model. Here is a screenshot of the code sample from the structured data documentation: Multiple images. The reason Google added … Read more
Google seems to be testing an Android App for Google Search Console. This comes several weeks after I reported that Google has no plans for a mobile app for Google Search Console. Marie Haynes posted about the Search Console mobile app on her Search Bar, saying, “I was just using search console on my phone … Read more
Blog / Digital Marketing / Agency Positioning Guide for Better Clients and Business Success Picture it. A local business owner searches for “SEO agency” on Google and is completely overwhelmed by the number of options available. There are so many agencies — too many agencies — which means your agency must step up its game … Read more
Did you know that Google Search does not support the AVIF image format? At least not yet. Google Search doesn’t list it on its supported image formats and Google Image Search simply won’t index them. But John Mueller of Google said on X, “I’m sure this won’t be necessary long term.” Meaning, Google will eventually … Read more
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