Snapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023. Their goal was to grow by increasing conversions and effectively allocating spend, but like many businesses, one of the primary challenges they faced was the inability to track key metrics (i.e. Cost of Acquiring Customers) … Read more
The moment you engage in SEO, you resign yourself to a never-ending competition of snagging the top spot on Google SERPs. After all, what’s the point of creating tons of web pages and busting out a plethora of content if nobody gets to see them? It’s no secret that the higher a web page’s SERP … Read more
Search Engine Land’s Periodic Table of SEO Elements is back – and this time it’s interactive. Introduced in 2011 (originally known as The Periodic Table Of SEO Ranking Factors), the Periodic Table of SEO Elements is now updated for 2024. What is the Periodic Table of SEO Elements? The SEO Periodic Table is designed to help … Read more
It was reported that OpenAI is working on a search engine that would directly challenge Google. But details missing from the report raise questions about whether OpenAI is creating a standalone search engine or if there’s another reason for the announcement. OpenAI Web Search Report The report published on The Information relates that OpenAI is … Read more
Have you ever considered how search engines like Google find the perfect answers to your questions within seconds? Behind the scenes of every search query lies a complex process known as search engine indexing, a fundamental mechanism that enables search engines to organize, analyze, and retrieve relevant content from the web. If you’re looking to … Read more
In the ever-evolving landscape of eCommerce, staying ahead requires constant adaptation and strategic insights. The Fospha State of eCommerce Report for Q1 2024 brings valuable data to the forefront, guiding marketers, advertisers, business owners, and agencies in the eCommerce industry on where to channel their efforts for maximum return. The report reveals a significant underinvestment … Read more
Fospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. What’s the problem this partnership is solving? Measuring the true impact of impressions-led advertising has long been a tough task, especially with new privacy measures, which have made getting the right data even harder. Fospha has found that … Read more
In 2024, 68% of all user experiences are expected to start on a search engine. As the online world continues to expand, search engine optimization will be a top priority for business leaders going forward. Source: Oberlo From creating first-hand experiences to embracing AI personalization, there are a number of trends expected to dominate … Read more
The future of SEO and search engines has a new address: social media. According to HubSpot’s Social Media Report, a whopping 82% of businesses predict that consumers will discover brands through social platforms rather than traditional search engines. The shift is monumental – here’s why it matters, especially for small business marketing – from our … Read more
You type your search query into Google. Then, you see multiple business websites appear on the search engine results page (SERP). And you wonder, “how do I snag one of those top spots for my own site?” This is where search engine positioning comes in. What Is Search Engine Positioning? Search engine positioning, sometimes known … Read more
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