Are you looking to leverage digital advertising to drive more patients to your practice? If that’s the case, then you definitely need to seriously consider SEO as a means to do this. The Importance Of Dental SEO Marketing There are many different types of online marketing initiatives you can employ in order to generate leads … Read more
After successfully introducing a new settings interface in Yoast SEO 20.0, we have more exciting news! We have built an integration with Mastodon, the decentralized and open-source social network. Yoast SEO Premium users can now verify the link in their Mastodon profile with this integration. We’re also adding your profile to the structured data we … Read more
Moving from SEM to SEO Moving into a new role at your company, or even at another company, is daunting. We know that firsthand because we both had over 4 years of paid search experiences before making the decision to move into SEO roles at Merkle. The transition wasn’t always easy. We’ve both learned … Read more
Structured data is a standardized way of providing information in addition to the actual content of the page to help search engines, like Google, better understand it. Google says these “explicit clues” about the page’s content, communicated via schema markup, also help make search results more engaging to users via rich results. This is particularly … Read more
So, you’ve just been assigned the responsibility of optimizing an e-commerce website to improve search engine visibility. Whether you’re working on a site that has a dozen products or 30,000+, the process of figuring out where to start can be a daunting task. To be effective, you need to find a balance between traffic and … Read more
TL;DR: If you were unable to attend our event, “Will ChatGPT Kill Google?” you can catch the recap here or watch the full recording of the event below. Event Description On February 15th, we hosted the second part of our Monthly ML Madness webinars, where we talked about how ChatGPT will affect Google, the search … Read more
If you’re struggling to generate blog traffic that actually converts – this episode is for you! My guest Araminta Robertson is managing director at Mint Studios, a content marketing agency that focuses on creating content that generates business, not just traffic. Araminta will be speaking at Brighton SEO this Fall, she has hosted her own podcasts … Read more
In Yoast SEO 20.2, we’ve improved our innovative indexables technology. We’ve developed a faster and more reliable way of indexing your site’s data. In turn, we make better use of this data to improve your site’s SEO. Plus, this technology helps us do our best to make the web greener and lays the groundwork for … Read more
At Yoast, we believe that the best SEO strategy is a holistic approach. With a holistic approach, SEO has a lot of “teammates” that have to work together. Simply optimizing your page titles isn’t enough. You also need to work on aspects like site speed, great content, and user experience (UX). In this post, we’ll … Read more
Photo by Pixabay Semantic SEO is an advanced approach to search engine optimization that focuses on understanding the meaning behind search queries and the content on web pages. Rather than just relying on keywords, semantic SEO takes into account the context, intent, and relationships between words and phrases. The goal of semantic SEO is to … Read more
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