When it comes to ranking on Google, the work you do on your website is only half the job — the rest comes down to your off-page SEO strategy. Building your off-site presence can make all the difference in traffic, search engine rankings and revenue. Searching for an off-page SEO checklist to help your site … Read more
Remember People Cards? Probably not. It launched in Google Search in India in 2020 a way for “business professional, performer, or anyone looking to build up your own online presence, you might have a website, social profiles, and other information spread across many sites,” Google said. Well, it is being discontinued as of April 7, … Read more
The day after Google released its new search spam policies, including the March 2024 spam and core updates, Google began penalizing websites that the search company felt violated those spam policies. The result of these search penalties was that some sites were completely or partially de-listed from Google’s search results, and all or part of … Read more
Danny Sullivan, Google’s Search Liaison, said again that the search company “generally try to avoid” overlapping algorithmic updates. This is after Google released both the March 2024 core update and March 2024 spam update the same day. While the spam update should take two weeks to roll out, the core update can take up to … Read more
“SEO” and “simple” used in a single sentence might seem oxymoronic, isn’t it? With tons of components and technicality involved, the concept of search engine optimization in itself is not at all simple. Perhaps it’s the reason why many entrepreneurs feel confused and reluctant to do SEO. According to statistics: Only 69% of businesses actively … Read more
Trends and hurdles are already taking shape for all PPC marketers in 2024. Changes in the privacy and data landscapes are dictating most of them, alongside continuing economic struggles. But what are those challenges and how can we prepare and react to them? Here are the five biggest I foresee for the rest of the … Read more
For the original iTunes version, click here. It was a busy week between Google releasing the Google March 2024 core update, which is supposed to be one of the largest core updates Google has ever released. Google also released a March 2024 spam update. Google updates a number of its spam policies while dishing … Read more
In November, I conducted a survey aimed at SEO professionals, delving into their perspectives on climate change. This article unpacks the survey results, highlighting key findings and offering practical advice for SEO professionals looking to impact the environment positively. But first, let’s explore why the link between SEO and climate change matters. Why ask SEOs … Read more
Google Ads now limits the number of country-level exclusions you can add to your ads to 120 countries. This is a new limit, but Google confirmed that location exclusions aren’t going away, but they are now limited to 120 countries. PPCSauce was given an error while using the location exclusion feature and posted the error … Read more
I have been in the SEO industry for over seven years, and I have been leading the SEO team for the last year and a half. One thing that keeps the job exciting is how dynamic the industry can be. But this can also be a challenge for some. Like any average person, especially those … Read more
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