Ad Strength is not a “major factor” that stops a keyword from going to auction, despite what some advertisers may believe. That’s according to Google Ads Liaison Ginny Marvin. Ad Strength. Responding to a post on X from an advertiser who said “Ad Strength is a major factor in stopping a keyword from going to … Read more
Blog / SEO Strategy / The Law Firm SEO Guide to Higher Search Rankings & More Leads Want to understand SEO concepts like indexing, search intent, and on-page optimization just as well as complex legal terms? If so, you’re in the right place. Today, SEO plays an essential role for businesses with an online presence, … Read more
As a search marketing professional, you’ve honed your skills in driving targeted traffic and achieving measurable results. But what if you could amplify your impact and reach a wider audience? Join MNTN on Thursday, April 18th to learn more about why CTV is a logical next step for search marketing pros. After this session, you’ll … Read more
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Sites can lose significant organic traffic from Core Updates without obvious patterns when analyzing rank changes. One hidden cause is subtle intent shifts. Two outdated ****** prevent us from seeing what’s really going on. One, we often think of user intent as transactional, navigational, informational, … Read more
Google is introducing new generative image tools for Demand Gen advertisers worldwide. These AI-powered tools can quickly produce high-quality image assets with just a few clicks. Google is also rolling out a new Generate more like this feature, which lets advertisers create similar versions of existing images that are performing well. Why we care. Leveraging … Read more
Google launched the style recommendations with thumbs up and down buttons not long ago after testing it in January. Now Google is showing this thumbs up and down buttons in the product grid search results, so Google can see what you like or dislike and then show you more products that you do like. Brodie … Read more
SEO is turbulent right now. Between tons of algorithm updates and reports of Search Generative Experience (SGE) taking over the SERPs, there’s a lot of uncertainty and anxiety about the path forward. To me, it’s the perfect time to put some under-utilized SEO research initiatives that we know are effective back in the spotlight. My … Read more
Google’s new spam algorithm update also introduced new spam policies including the upcoming site reputation abuse policy that won’t go into effect until May 2024. Google has confirmed it will fight site reputation abuse spam using both manual actions (humans) and algorithms (machines). Truth is, Google fights search spam a lot using both methods – … Read more
Google AdSense announced a new auto ads format named “Ad intents.” Ad intents places links and anchors showing organic search results with ads into existing text and pages on your site related to your content. Yea, it takes your content, and hyperlinks it to the Google search results. Google wrote, “Today, we’re launching a new … Read more
Many brands, companies, and public figures employ ghostwriters to create content. This practice is also common among book authors and publishers. But what is a ghostwriter? In this article, we define ghostwriting and outline its pros and cons. We’ll also explore how to choose it as a career, plus tips and tools to make you … Read more
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