Product pages are where the final decision to purchase a product is made. By optimizing them for SEO (and adding a sprinkling of UX), you’ll increase the chances of attracting more visitors and converting them into loyal customers. In this beginner’s guide, I’ll share 16 elements that collectively make up the anatomy of a well-optimized … Read more
Humans are more likely to prefer content generated by AI than written by a human, according to a surprising new survey. Why we care. While AI can’t entirely replace humans in content creation, clearly generative AI can create content that resonates with consumers. Generative AI 6, humans 0. In six AI- vs. human-generated content battles, … Read more
With Google Analytics 4 (GA4) reports, you can better understand the performance of your organic search efforts. Knowing how much traffic is coming from Google or other search engines lets you enhance your SEO strategy for better results. This article will cover how to view and analyze your organic traffic data in GA4, the key … Read more
In Apache Spark, DataFrame joins are operations that allow you to combine two DataFrames based on a common column or set of columns. Join operations are fundamental for data analysis and manipulation, particularly when dealing with distributed and large-scale datasets. Spark provides a rich set of APIs for performing various types of DataFrame joins. Import … Read more
We have entered the new “Gemini era” of Google – and the Search Generative Experience and AI will continue to be a huge part of Search, based on the latest Alphabet earnings call. Why we care. Despite what you may have heard on social media, SGE isn’t going away. While it’s still unclear whether Google … Read more
Lily Ray asked Google’s John Mueller what does Google do with all the ranking signals from the content syndication partners when Google Search decides which URL should be the canonical. It seems Google will consolidate most, if not all, of those signals to the Google-selected canonical in this case. In short, if you have a … Read more
No one knows exactly how search engine algorithms work—especially Google’s. Which is why there are so many SEO myths. From made-up keyword types to claims backed by misinterpreted data. We’re about to go over some of the main SEO myths right now. So you don’t waste time chasing incorrect tips. Let’s dive in. 1. There’s … Read more
Competitive intelligence (CI) sounds like hogwash to some and a holy grail to others. Many organizations try it out and chalk it up to “an expensive, fruitless endeavor.” Truth is, they’re doing it wrong. In this no-nonsense guide, we’ll go beyond the MBA-hyped-up textbook jargon and dive into the tactics that will actually make a difference. … Read more
Links have been an integral part of SEO since Google’s early days. However, recent comments from Google’s Gary Illyes have led some to believe that links are losing relevance. While links may not be the single most important ranking factor, they are far from dead and should still be part of a comprehensive SEO strategy. … Read more
Both Google Ads and Microsoft Advertising revenue were up this past quarter, year over year. Google ad revenue was up 11% and Microsoft Advertising revenue was up 8%. The previous earnings, Google ad revenue was up 9.5% and Microsoft ad revenue was up 10%. Either way, Google’s ad revenue of $65.52 billion trailed analyst estimates … Read more
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