You won’t read anything good about the content marketing funnel in this article. Only bad things. Like, it’s too linear and simplistic to address the complexities of customer journeys. If you need a framework to build your content strategy on, it should probably be a no-funnel framework instead. And there are very good reasons for it. … Read more
Both Semrush and SimilarWeb’s RankRanger tool are reporting that Google is showing fewer sitelinks within the Google Search results. In fact, it seemed to have dropped 10 to 20 percentage points. The drop started on Thursday, March 14th. What are sitelinks? The links you see under the main search result listing – they can be … Read more
How often have you heard, “Use broad match along with smart bidding to get the best results?” Broad match can learn based on previous conversion activity. It can also use previous user search data, other keywords in your ad group and your landing page’s content to show your ads on relevant searches. Broad match has … Read more
Google is urging site owners and SEOs to have patience as the Google March 2024 core update continues to roll out over the coming weeks. Danny Sullivan, the Google Search Liaison, said on X to wait for the update to complete before deciding on what changes you may want to make. He wrote, “I would … Read more
We’ve been covering many of the Google Maps changes, many related to what searchers see in Europe related to the required DMA changes Google has to make. But searchers are complaining about several of these changes in the Google forums. There has been many complaints in the Google forums about not being able to see … Read more
Google has updated its help document on how to fix suspended or disabled Google Business Profiles to explain that you can now “request an additional review to a denied request.” Google actually added a lot more detail to this help document. Sherry Bonelli spotted this update and wrote on X, “Now if you were denied … Read more
This article will show you how to create a simple SEO plan. This plan focuses on a single group of related keywords applicable to your business’s primary offerings or individual products/services. The plan is concise and fits onto a single page. SEO planning vs. SEO strategy SEO planning is often conflated with SEO strategy. Although … Read more
A month ago we saw Google test a new search filter for “Forums.” This would filter the search results just to show results from forums, like Reddit, Quora and maybe some of the forums I cover here. Well, now Google has officially made the switch where Forums replaced Perspectives in the search bar filters (it … Read more
In today’s business world, digital presence equals brand visibility. Mixed with a hefty helping of social media, brand visibility can equal exponential growth. However, for cannabis, social media ideas can be harder to come up with. Social media marketing for the cannabis industry presents a unique set of challenges and opportunities. Engaging your audience while … Read more
SEO has undergone many transitions and disruptions in a short time. Enterprise SEO has been at the center of some fundamental transformations over the past year. Adapting to the ever-changing needs and demands of consumers, integrating AI into search engines, and the influx of new generative AI SEO and content tools have forced organizations to … Read more
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