Instagram released a series of tips and tricks to help creators enhance engagement for their Stories. The latest guidance from Instagram doesn’t introduce any new features but does offer presentation tips, along with a couple of sharing notes to create more impactful Stories. Why we care. When you get more people engaged with your stories, … Read more
I’ve worked in the field of marketing analytics for nearly two decades. Lately, more and more programs are investing in more complicated and arcane measurement strategies. This is ultimately a net positive for programs and the industry in general, but an incomplete understanding of analytics leads to ripe ground for getting deceived. Whether it’s auditing … Read more
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! In There Is No Spoon, I covered Google’s growing emphasis on user satisfaction as key to success in SEO. The most important key to success with Google Search is to have content that’s meant to please people, rather than to be whatever you might have … Read more
Gary Illyes from Google posted on LinkedIn that his mission this year is to “figure out how to crawl even less, and have fewer bytes on wire.” He added that Googlebot should “be more intelligent about caching and internal cache sharing among user agents, and we should have fewer bytes on wire.” He added, “Decreasing … Read more
Google seems to be testing a “comments” button in the Google Discover and Google Search interface. It might be Google testing replacing the notes button for search notes with comments, to see if it gets more engagement. This was spotted by both Shameem Adhikarath on X and Khushal Bherwani on X – here is one … Read more
Gemini’s integration with Google Workspace can improve SEO operations and align activities with management priorities. Key insights: Leverage Gemini integrated with Google Workspace for Sheets, Docs and Gmail to analyze documents and create content. Use Google Docs to identify leadership priorities and turn them into SEO action plans, aligning SEO with leadership goals. Create SOPs, … Read more
Reddit moderators in the SEO channel continue to remove the responses that Danny Sullivan, the Google Search Liaison, is posting in response to some SEO and Google Search-related questions. It is somewhat comical to see this, because you’d think any forum would want an official Google representative to reply to their users questions. For example, … Read more
In SEO and website management, the importance of sitemaps cannot be overstated. A sitemap is essentially a roadmap of a website, outlining all its pages and content to search engines. This not only aids in better indexing by search engines but also the visibility and accessibility of a website. As we venture into 2024, a … Read more
With all the options on the market, deciding which SEO tools you want to use can be a bit overwhelming. There are many tools for keyword research, competitive analysis, keyword rankings, and all the other tasks we complete as SEO pros. The number of SEO tools available continues to grow, and it can be challenging … Read more
The customer data platform (CDP) is one of the fastest-growing categories of business technology today. To understand why, you have to look at some of the underlying challenges across many industries related to data, AI and personalization. Customers want an experience that’s more tailored to them. They gravitate to companies that understand who they are and what they … Read more
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