Blog / SEO Strategy / SEO Checklist for New and Existing Websites SEO is a detailed and long-term process with many stages and tasks. To keep your website optimization organized, consult our SEO checklist, which compiles all the SEO best practices that you’ll need to follow to reach the top of search results. Feel free … Read more
On Friday, Google began to test SGE-based AI overviews in the real Google search results. That means you may see AI overview snapshot answers in Google search results without being opted into the Google search labs experiment. This is being tested on a small subset of searchers based in the U.S., Google told me. Want … Read more
During peak wedding season, you’re probably spending most of your time shooting, editing, and delivering photos to clients. Which can make it difficult to find time to promote your business. This is where search engine optimization (SEO) for wedding photographers comes in. Making changes to your website that help it gain visibility in search results … Read more
Google’s Search Liaison responded to a series of posts on Twitter, leading him to beg SEOs to stop trying to “show Google” things, explaining that the process of doing things to your site to rank better in Google is the opposite of the advice Google is giving. Instead, show things to your users/visitors that those … Read more
Marketing software for small businesses can be a game-changer for growth. As long as you choose the right tools. In this article, you’ll learn about the top marketing software options designed specifically to meet the unique needs of small businesses. 10 Great Marketing Software Options for Small Businesses We’ll look at tools across 10 different … Read more
As Google’s March core update continues, there’s uncertainty surrounding the impact of advertisements on search rankings. Google’s Search Liaison, Danny Sullivan, took to Twitter to address these concerns, stating that sites with ads can still rank well in Google search results. Google Clarifies The Impact Of Ads On Search Rankings Website owner Tony Hill brought … Read more
Prior to launching any PPC campaign, you must benchmark your competitors. This vital step will help you identify strategic best practices and set your account apart – which can improve performance dramatically. On a more tactical level, benchmarking allows you to: Gather audience insights to better allocate budget. Assess ad quality and relevance to spark … Read more
A couple of weeks ago, Gary Illyes and Lizzi Sassman of Google had Dave Smart as a guest on the Search Off The Record podcast and they spoke about crawling. In one part, they said again that the quality of your site can impact how fast and how much Google will crawl your website. It … Read more
Not sure how to prepare your content report? I get it — too many metrics to report, and what should a report look look in the first place? I promise this will change by the end of this guide. In this guide, you’ll learn the three best practices of reporting and eight types of information that … Read more
Scraping data from webpages is a relatively advanced task that, until recently, required a degree of technical skill. The idea of diving into code or scripts for data extraction seemed overwhelming for many, myself included. Data scraping can power many SEO tasks, such as auditing, competitor analysis, and examining website and data structure. Google sheets … Read more
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