What Is Keyword Performance? Keyword performance refers to how well the search terms you’re targeting help your business achieve its goals. This goes for all search engine marketing (SEM)—both paid and organic (unpaid). So, tracking how both your search ads and organic content perform can help you evaluate your success. This article discusses five ways … Read more
Today’s SEO landscape is fraught with uncertainty, marked by: Keeping your website strategy tied to traditional notions like keyword research based on search volume is a recipe for a slow but certain death. But what are your options? One possible escape route is product-led SEO, which focuses your strategy on your customers’ needs, pains and … Read more
Google has removed the feature to add publications manually to the Google Publisher Center. Instead, publications will be automatically added when Google’s algorithms decide to. Google wrote yesterday, “Starting today, publishers can no longer add publications to the Publisher Center.” Google added that they are “making this change as part of a transition to roll … Read more
Brand tone of voice helps distinguish you from your competitors. It’s the way your business communicates its perspective, mission, and values in specific words that resonate with your target audience’s needs and wants. Your tone influences how people perceive your brand. You use tone of voice in marketing to express your brand’s personality through text. … Read more
What Is Dynamic Content? Dynamic content is content that changes automatically based on user data, preferences, and behavior. It adjusts in real time in response to factors like the user’s profile, location, search terms, or browsing history. As a marketer, you can include dynamic content in many digital formats, including: Websites Pop-ups Emails Ads (display, … Read more
Personal branding lets you take charge of your digital footprint, ensuring that what people find when they search for you online is accurate, positive, and aligned with your professional goals. Examples Of Personal Branding That Work Now that you understand the advantages of developing a personal brand, let’s look at a couple of real-life examples … Read more
What Is Cumulative Layout Shift (CLS)? Cumulative Layout Shift (CLS) measures the visual stability of your webpage’s content as a user views it. This metric takes into account unexpected movement of elements in the viewport as the page loads. These kinds of layout shifts can frustrate users because they occur without warning. Making for a … Read more
Recently, we performed an SEO job report for Dallas, TX. We analyzed 242 job postings and compared them to those in 100 other cities and 9,365 job listings. Here’s what we discovered: Key Takeaways The average annual salary in Dallas, TX, is $64,670 Dallas, TX, has 158% more SEO job opportunities than the national average … Read more
Google’s algorithm updates can shift the visibility of your sites. In March 2024, Google launched one of its biggest core algorithm updates yet, giving many people food for thought. This update differs from previous ones, as it targets low-quality, often AI-generated, content that’s cluttering search results. All of this affects the quality of information users … Read more
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