Step 1: Demonstrate Each Element Of E-E-A-T First things first: how do you assert yourself as an authority on your chosen topic? If you are familiar with the concept of E-E-A-T, you won’t be surprised that it’s closely tied to topical authority. Working on one is the same as working on the other. And E-E-A-T … Read more
Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI … Read more
I was scrolling through X last year when I saw this tweet from the CEO of Shopify: It made me pause and think: Can you really replace Google with something else, like AI? I grew up with Google after all; it had never crossed my mind that one day I would stop using the search … Read more
Quality backlink research is often painstaking and consumes much time. And monitoring backlinks is key to sustaining a long-term link-building strategy. If you have ever wanted a batch backlink analysis tool for that, we released it! Meet Link Tracker — it will keep an eye on the uploaded list of backlinks, saving you time by … Read more
Affiliate marketing is where you promote another company’s product or service in exchange for a commission. When people click your link and buy the product or service, you make money. It is absolutely not a scam. It is legal, as long as you comply with relevant laws and regulations in your country. For example, here are FTC’s … Read more
Performance Max campaigns have become incredibly popular among PPC advertisers due to their automation and simplicity. However, one consistent pain point has been the lack of visibility into search queries triggering ads. Without this data, optimizing Performance Max campaigns has been limited. Relief seemed at hand when, in February 2023, Google introduced the campaign_search_term_insight report, … Read more
Bingbot is now rolling out Brotli compression for its web crawler, Bingbot. Fabrice Canel from Microsoft said on X that Bing “enabled it on a small percentage of URLs crawled each day, and we’ll gradually increase traffic throughout this spring.” As a reminder, Google supported Brotli compression for BingBot since at least 2020. This website … Read more
In November, Microsoft said we would soon see Copilot powered by GPT-4 Turbo instead of GPT-4. Well, it took several months, and now Copilot uses GPT-4 Turbo. Mikhail Parakhin from Microsoft posted on X wrote, “After quite some work, GPT4-Turbo replaced GPT-4 in the Copilot free tier. Pro users can still choose the older model, … Read more
In the world of smartphones, the rivalry between Apple and Google has been ongoing for years. Apple offers iPhones with iOS, exclusively available to its smartphones. On the other hand, Android is available on a variety of smartphones from different brands, from budget to premium versions. There are now more than 1 billion active iPhones … Read more
It’s easy to come up with blog post ideas, but writing about random topics won’t get you traffic to your blog. You need to write about topics with traffic potential. How to find blog post ideas with traffic potential The proverb goes, “Give a man a fish, and you feed him for a day; teach a … Read more
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